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World Wide Flora & Fauna in amateur radio, abbreviated as WWFF (WWFF), is an international amateur radio program, the purpose of which is to:
 
‘draw attention to the importance of protecting nature, flora and fauna, and to encourage the development of radio skills, especially in portable operations’.
 
The WWFF program encourages amateur radio operators to operate portable from designated parks and/or protected nature areas around the world, and in turn generate attention for these areas, whilst providing the amateur radio community an interesting and rewarding activity.
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Comments re the program from participants

• "I'm happy to say I've found my niche in amateur radio" (Mark VK4SMA)
• "After meeting Paul VK5PAS during the WIA AGM demonstrating VKFF (WWFF) activities I have since activated a few parks and it has been a lot of fun. Hope to activate a lot more parks as we travel around Australia for a few more years." (Gerard VK2JNG)
• "Thankyou for running such an amazing program.  It is such programs that make the hobby great" (Nick VK6FSEA)
• "I think I'm getting addicted to this WWFF caper" (Mark VK4SMA)
• "I am one happy little Hunter that enjoys making contact with these dedicated amateurs that make the big effort to be out and about in the field" (Jeff VK5JK). 
• "I'm just in the process of reactivating my f call licence after many years being idle.  The VKFF program is one of my motivations to do this." (Phil VK7FILL)
• "This is good fun getting out in parks it keeps the grey matter active trying to remember the names that belong to calls."  (Ken VK2KYO)
• "Thanks again it has added a bit more to the hobby for me after a hiatus from Ham Radio that lasted about 8 years.  It is nice to hear familiar voices on the bands from other VKFF enthusiasts." (Dave VK2ZK)
• "Thanks to all who do the work behind the scenes.  It's a great program" (John VK5BJE)
• "After a long period of no interest in HF I have become very active in the various Parks and Flora And Flora Awards that are available to us these days" (Adrian VK5FANA)
• "Thank you again for your meritorious efforts to make radio in nature possible." (Ade VK4SOE)
• "Good fun this program" (Geoff VK3SQ)
  
• "It really makes a difference on a long drive without a co-driver to have reasons to stop and rest, people to talk to, and the thrill of another park activation. So that's why it's thanks to all - you make a difference to my day" (Liz VK2XSE)
• "enjoying some of the parks around here that I had not realised had such beautiful areas within them." (Alan VK2MG)